Public Speaking Center of NY

International Bestseller "Quiet" by Susan Cain


Ms. Cain dedicates an entire chapter of her book to her experience in our program. See below.

Some years ago, I decided that I wanted to conquer my fear of public speaking. After much hemming and hawing, I signed up for a workshop at the Public Speaking Center of New York. I had my doubts; I felt like a garden-variety shy person, and I didn’t like the pathological sound of the term “social anxiety.” But the class was based on desensitization training, an approach that made sense to me. Often used as a way to conquer phobias, desensitization involves exposing yourself (and your amygdala) to the thing you’re afraid of over and over again, in manageable doses. This is very different from the well-meaning but unhelpful advice that you should just jump in at the deep end and try to swim— an approach that might work, but more likely will produce panic, further encoding in your brain a cycle of dread, fear, and shame. I found myself in good company. There were about fifteen people in the class, which was led by Charles di Cagno, a wiry, compact man with warm brown eyes and a sophisticated sense of humor. Charles is himself a veteran of exposure therapy. Public speaking anxiety doesn’t keep him up at night anymore, he says, but fear is a wily enemy and he’s always working to get the better of it. The workshop had been in session for a few weeks before I joined, but Charles assured me that newcomers were welcome. The group was more diverse than I expected. There was a fashion designer with long, curly hair, bright lipstick, and pointy snakeskin boots; a secretary with thick glasses and a clipped, matter-of-fact manner, who talked a lot about her Mensa membership; a couple of investment bankers, tall and athletic; an actor with black hair and vivid blue eyes who bounded cheerfully across the room in his Puma sneakers but claimed to be terrified the entire time; a Chinese software designer with a sweet smile and a nervous laugh. A regular cross-section of New Yorkers, really. It might have been a class in digital photography or Italian cooking. Except that it wasn’t. Charles explained that each of us would speak in front of the group, but at an anxiety level we could handle. A martial arts instructor named Lateesha was first up that evening. Lateesha’s assignment was to read aloud to the class from a Robert Frost poem. With her dreadlocks and wide smile, Lateesha looked as if she wasn’t afraid of anything. But as she got ready to speak, her book propped open at the podium, Charles asked how anxious she was, on a scale of 1 to 10. “At least seven,” said Lateesha. “Take it slow,” he said. “There are only a few people out there who can completely overcome their fears, and they all live in Tibet.” Lateesha read the poem clearly and quietly, with only the slightest tremor in her voice. When she was finished, Charles beamed proudly. “Stand up please, Lisa,” he said, addressing an attractive young marketing director with shiny black hair and a gleaming engagement ring. “It’s your turn to offer feedback. Did Lateesha look nervous?” “No,” said Lisa. “I was really scared, though,” Lateesha said. “Don’t worry, no one could tell,” Lisa assured her. The others nodded their heads vigorously. Couldn’t tell at all, they echoed. Lateesha sat down, looking pleased. Next it was my turn. I stood at a makeshift podium— really a music stand— and faced the group. The only sound in the room was the ticking of the ceiling fan and the blare of traffic outside. Charles asked me to introduce myself. I took a deep breath. “HELLOOO!!!!” I shouted, hoping to sound dynamic. Charles looked alarmed. “Just be yourself,” he said. My first exercise was simple. All I had to do was answer a few questions that people called out: Where do you live? What do you do for a living? What did you do this weekend? normal, soft-spoken way. The group listened carefully. “Does anyone have any more questions for Susan?” asked Charles. The group shook their heads. “Now, Dan,” said Charles, nodding at a strapping red-haired fellow who looked like one of those CNBC journalists reporting directly from the New York Stock Exchange, “you’re a banker and you have tough standards. Tell me, did Susan look nervous?” “Not at all,” said Dan. The rest of the group nodded. Not nervous at all, they murmured— just as they had for Lateesha. You seem so outgoing, they added. You came across as really confident! You’re lucky because you never run out of things to say. I sat down feeling pretty good about myself. But soon I saw that Lateesha and I weren’t the only ones to get that kind of feedback. A few others did as well. “You looked so calm!” these speakers were told, to their visible relief. “No one would ever know if they didn’t know! What are you doing in this class?” At first I wondered why I prized these reassurances so highly. Then I realized that I was attending the workshop because I wanted to stretch myself to the outer limits of my temperament. I wanted to be the best and bravest speaker I could be. The reassurances were evidence that I was on my way toward achieving this goal. I suspected that the feedback I was getting was overly charitable, but I didn’t care. What mattered was that I’d addressed an audience that had received me well, and I felt good about the experience. I had begun to desensitize myself to the horrors of public speaking. Since then, I’ve done plenty of speaking, to groups of ten and crowds of hundreds. I’ve come to embrace the power of the podium. For me this involves taking specific steps, including treating every speech as a creative project, so that when I get ready for the big day, I experience that delving-deep sensation I enjoy so much. I also speak on topics that matter to me deeply, and have found that I feel much more centered when I truly care about my subject. This isn’t always possible, of course. Sometimes speakers need to talk about subjects that don’t interest them much, especially at work. I believe this is harder for introverts, who have trouble projecting artificial enthusiasm. But there’s a hidden advantage to this inflexibility: it can motivate us to make tough but worthwhile career changes if we find ourselves compelled to speak too often about topics that leave us cold. There is no one more courageous than the person who speaks with the courage of his convictions. Cain, Susan (2012-01-24). Quiet (p. 129). Random House, Inc.. Kindle Edition.

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